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Origins:
FruityFaces were launched in the UK in May 2006 by inventor, business
woman and mother of three, Paige Allen. FruityFaces Ltd was set up for two
reasons - to promote healthy eating and to raise funds for children's
charities through the sales of FruityFaces products.
Going Global:
Having only had our products in the UK marketplace for twelve months, due to demand we have already set up our first global distributor in Australia. FruityFaces are now available in Australia via website www.fruityfaces.com.au. We already also have distributors in Iceland and Germany, and have had expressions of interest from the USA, New Zealand, South Africa, Cyprus, France, Ireland, Sweden, Switzerland, Greece and Japan. It seems all the world wants FruityFaces!
Business Approach:
We run the business on a low budget gaining support from many businesses and individuals who donate or volunteer their time and services so we can donate as much profit as possible to our nominated charities.
Charities:
We have nominated three small charities that we feel deserve support as they spend their funds very carefully to make a real impact within the communities they work in. These are African Revival who support rural communities in East African countries, Fara who work with Romanian abandoned children and Amber who help young long term unemployed people in the UK.
Donations So Far:
Nov 2006 - £5,000 to African Revival's 'The Education Project in Uganda'
July 2007 - £2,500 to Amber (UK) and £2,500 to FARA
Australian Awards and Media Exposure:
Gadget of the Month in Super Food Ideas Magazine
Featured on "Mornings with Kerri-Anne" and "Extra" on Channel 9
As seen in Junior, Practical Parenting and Shop 4 Kids.
UK Awards:
Finalist for the 2006 Refresh ‘5 a day’ Award
Finalist for the 2006 Refresh Innovation of the Year Award
Nominated for the 2006 Good Housekeeping Innovation Award
South-East finalist in the 2007 HSBC Start-Up Stars Awards
Winners of the 2006 Community Impact Award for Start Ups
Paige Allen is a London Regional Finalist in the 2007 E&Y Entrepreneur of the Year Award
UK Media Exposure:
As seen on UK TV - Dragon's Den (March 2007), This Morning (2006), GMTV (2006) and The Paul O'Grady Show (January 2007).
Paige and FruityFaces were selected as the entrepreneurial
venture used by the International Patent Office’s ‘Cracking Ideas’ scheme to
help promote design and innovation amongst school children.
